Xtreme recruiting at Fort Lauderdale kart track

August 13, 2007

Speeding around a half-mile indoor asphalt track at up to 45 mph may be purely pleasure for drivers. But it's serious business for the Army.

Xtreme Indoor Karting, on Powerline Road in Fort Lauderdale, recently celebrated its official partnership with the U.S. Army, which has identified extreme sports categories as an effective means to recruit "Generation Y."

The partnership with Xtreme, which recently marked its first year anniversary, includes the U.S. Army branding its identity throughout the facility, such as "Army STRONG" logos on karts, helmets, exterior signage and custom wall graphic murals.

—Cindy Kent, Staff writer